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Chris Ford | Story-Led Revenue Strategy
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Chris Ford | Story-Led Revenue Strategy
Start Here
I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
For Individuals
Grow Your Business
Land a Job in Tech
Win More Deals
Corporate Services
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
0
0
Book Chris
Folder: Start Here
Back
I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
Folder: For Individuals
Back
Grow Your Business
Land a Job in Tech
Win More Deals
Folder: Corporate Services
Back
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
Book Chris
Resources The Problem Clarity Guide
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The Problem Clarity Guide

$0.00

If they don’t feel the pain, they won’t buy.

Most sellers rush to pitch their solution. Big mistake. This guide teaches you how to deepen the problem so buyers feel the full weight of it - and your offer becomes the only way out.

What’s Inside:
✅ The Problem Deconstruction Formula™ - how to break down pain points layer by layer
✅ How to make the problem emotional, urgent, and unavoidable
✅ Why showing the cost of doing nothing makes buyers move faster

Expand the problem. Make it hurt. Then give them the only way out.

Add To Cart

If they don’t feel the pain, they won’t buy.

Most sellers rush to pitch their solution. Big mistake. This guide teaches you how to deepen the problem so buyers feel the full weight of it - and your offer becomes the only way out.

What’s Inside:
✅ The Problem Deconstruction Formula™ - how to break down pain points layer by layer
✅ How to make the problem emotional, urgent, and unavoidable
✅ Why showing the cost of doing nothing makes buyers move faster

Expand the problem. Make it hurt. Then give them the only way out.

If they don’t feel the pain, they won’t buy.

Most sellers rush to pitch their solution. Big mistake. This guide teaches you how to deepen the problem so buyers feel the full weight of it - and your offer becomes the only way out.

What’s Inside:
✅ The Problem Deconstruction Formula™ - how to break down pain points layer by layer
✅ How to make the problem emotional, urgent, and unavoidable
✅ Why showing the cost of doing nothing makes buyers move faster

Expand the problem. Make it hurt. Then give them the only way out.

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