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Chris Ford | Story-Led Revenue Strategy
Start Here
I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
For Individuals
Grow Your Business
Land a Job in Tech
Win More Deals
Corporate Services
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
0
0
Book Chris
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I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
Folder: For Individuals
Back
Grow Your Business
Land a Job in Tech
Win More Deals
Folder: Corporate Services
Back
Business Storytelling Workshop
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Training for Sales Teams
Chris' Story
Resources
Book Chris
Resources The Power of Reason
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The Power of Reason

$0.00

The Power of "Reason": How a Single Word Can Make People Say Yes

Unlock the Secret to Instant Persuasion

What if getting people to agree with you was as simple as adding one word? In this quick yet powerful guide, you'll discover the fascinating psychology behind Ellen Langer’s famous Xerox machine study - and how the word “because” can drastically increase compliance in any situation.

Inside, You’ll Learn:
✅ Why people instinctively respond to because - even when the reason is weak
✅ How to use this simple trick in sales, negotiations, and everyday life
✅ Real-world examples to help you get more yeses, faster
✅ The psychology behind automatic compliance and decision-making

Whether you’re in business, leadership, or just want to become more persuasive, this guide gives you an easy, science-backed method to make your words more powerful.

Use the "Because" Rule and Watch What Happens!

Add To Cart

The Power of "Reason": How a Single Word Can Make People Say Yes

Unlock the Secret to Instant Persuasion

What if getting people to agree with you was as simple as adding one word? In this quick yet powerful guide, you'll discover the fascinating psychology behind Ellen Langer’s famous Xerox machine study - and how the word “because” can drastically increase compliance in any situation.

Inside, You’ll Learn:
✅ Why people instinctively respond to because - even when the reason is weak
✅ How to use this simple trick in sales, negotiations, and everyday life
✅ Real-world examples to help you get more yeses, faster
✅ The psychology behind automatic compliance and decision-making

Whether you’re in business, leadership, or just want to become more persuasive, this guide gives you an easy, science-backed method to make your words more powerful.

Use the "Because" Rule and Watch What Happens!

The Power of "Reason": How a Single Word Can Make People Say Yes

Unlock the Secret to Instant Persuasion

What if getting people to agree with you was as simple as adding one word? In this quick yet powerful guide, you'll discover the fascinating psychology behind Ellen Langer’s famous Xerox machine study - and how the word “because” can drastically increase compliance in any situation.

Inside, You’ll Learn:
✅ Why people instinctively respond to because - even when the reason is weak
✅ How to use this simple trick in sales, negotiations, and everyday life
✅ Real-world examples to help you get more yeses, faster
✅ The psychology behind automatic compliance and decision-making

Whether you’re in business, leadership, or just want to become more persuasive, this guide gives you an easy, science-backed method to make your words more powerful.

Use the "Because" Rule and Watch What Happens!

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