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Chris Ford | Story-Led Revenue Strategy
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Chris Ford | Story-Led Revenue Strategy
Start Here
I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
For Individuals
Grow Your Business
Land a Job in Tech
Win More Deals
Corporate Services
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
0
0
Book Chris
Folder: Start Here
Back
I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
Folder: For Individuals
Back
Grow Your Business
Land a Job in Tech
Win More Deals
Folder: Corporate Services
Back
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
Book Chris
Resources The Paradigm Collapse Formula
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The Paradigm Collapse Formula

$0.00

People Don’t Buy Until You Shatter Their Old Beliefs

If buyers don’t see their current way of thinking as broken, they won’t change. This guide teaches you how to collapse outdated perspectives so your solution becomes the obvious choice.

What’s Inside:
✅ The Outdated Belief Audit™ - how to surface limiting beliefs holding buyers back
✅ The Contrast Effect Reframe™ - why showing the gap between old vs. new drives action
✅ The Paradigm Collapse Statement™ - how to deliver an undeniable truth that flips their thinking

Shift their beliefs - and the sale follows.

Add To Cart

People Don’t Buy Until You Shatter Their Old Beliefs

If buyers don’t see their current way of thinking as broken, they won’t change. This guide teaches you how to collapse outdated perspectives so your solution becomes the obvious choice.

What’s Inside:
✅ The Outdated Belief Audit™ - how to surface limiting beliefs holding buyers back
✅ The Contrast Effect Reframe™ - why showing the gap between old vs. new drives action
✅ The Paradigm Collapse Statement™ - how to deliver an undeniable truth that flips their thinking

Shift their beliefs - and the sale follows.

People Don’t Buy Until You Shatter Their Old Beliefs

If buyers don’t see their current way of thinking as broken, they won’t change. This guide teaches you how to collapse outdated perspectives so your solution becomes the obvious choice.

What’s Inside:
✅ The Outdated Belief Audit™ - how to surface limiting beliefs holding buyers back
✅ The Contrast Effect Reframe™ - why showing the gap between old vs. new drives action
✅ The Paradigm Collapse Statement™ - how to deliver an undeniable truth that flips their thinking

Shift their beliefs - and the sale follows.

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