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Chris Ford | Story-Led Revenue Strategy
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Chris Ford | Story-Led Revenue Strategy
Start Here
I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
For Individuals
Grow Your Business
Land a Job in Tech
Win More Deals
Corporate Services
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
0
0
Book Chris
Folder: Start Here
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I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
Folder: For Individuals
Back
Grow Your Business
Land a Job in Tech
Win More Deals
Folder: Corporate Services
Back
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
Book Chris
Resources The Identity-Based Offer Formula
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The Identity-Based Offer Formula

$0.00

If Buyers Don’t See Themselves in Your Offer, They Won’t Buy

Your customers aren’t just buying a product - they’re buying a new version of themselves. This guide teaches you how to position your offer as an identity shift so buyers feel emotionally pulled to say yes.

What’s Inside:
✅ The Buyer Identity Gap™ - why people buy based on who they want to become
✅ The Future Self Positioning™ - how to make buyers visualize their success
✅ The Status-Based Offer Framework™ - why high-ticket buyers purchase exclusivity, not just solutions

Turn your offer into an identity upgrade - and watch buyers line up.

Add To Cart

If Buyers Don’t See Themselves in Your Offer, They Won’t Buy

Your customers aren’t just buying a product - they’re buying a new version of themselves. This guide teaches you how to position your offer as an identity shift so buyers feel emotionally pulled to say yes.

What’s Inside:
✅ The Buyer Identity Gap™ - why people buy based on who they want to become
✅ The Future Self Positioning™ - how to make buyers visualize their success
✅ The Status-Based Offer Framework™ - why high-ticket buyers purchase exclusivity, not just solutions

Turn your offer into an identity upgrade - and watch buyers line up.

If Buyers Don’t See Themselves in Your Offer, They Won’t Buy

Your customers aren’t just buying a product - they’re buying a new version of themselves. This guide teaches you how to position your offer as an identity shift so buyers feel emotionally pulled to say yes.

What’s Inside:
✅ The Buyer Identity Gap™ - why people buy based on who they want to become
✅ The Future Self Positioning™ - how to make buyers visualize their success
✅ The Status-Based Offer Framework™ - why high-ticket buyers purchase exclusivity, not just solutions

Turn your offer into an identity upgrade - and watch buyers line up.

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