The 80/20 Sales Conversation Cheat Sheet

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Close More Deals by Focusing on What Actually Moves the Sale

Not all parts of a sales call are equal. 80% of the sale happens in just 20% of the conversation. Most reps waste time on small talk, features, and company history - while elite sellers focus on the moments that drive real decisions. This cheat sheet shows you exactly where to spend your time to close more deals faster.

What’s Inside:
The 75% Rule - how top sellers use discovery to create urgency before pitching
The Vision Shift Technique - how to make buyers see a better future (and crave it)
Handling Hesitations Before They Arise - prevent objections before they even happen

Master this, and your sales calls will feel effortless.

Close More Deals by Focusing on What Actually Moves the Sale

Not all parts of a sales call are equal. 80% of the sale happens in just 20% of the conversation. Most reps waste time on small talk, features, and company history - while elite sellers focus on the moments that drive real decisions. This cheat sheet shows you exactly where to spend your time to close more deals faster.

What’s Inside:
The 75% Rule - how top sellers use discovery to create urgency before pitching
The Vision Shift Technique - how to make buyers see a better future (and crave it)
Handling Hesitations Before They Arise - prevent objections before they even happen

Master this, and your sales calls will feel effortless.