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Chris Ford | Story-Led Revenue Strategy
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Chris Ford | Story-Led Revenue Strategy
Start Here
I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
For Individuals
Grow Your Business
Land a Job in Tech
Win More Deals
Corporate Services
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
0
0
Book Chris
Folder: Start Here
Back
I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
Folder: For Individuals
Back
Grow Your Business
Land a Job in Tech
Win More Deals
Folder: Corporate Services
Back
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
Book Chris
Resources The 80/20 Sales Conversation Cheat Sheet
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The 80/20 Sales Conversation Cheat Sheet

$0.00

Close More Deals by Focusing on What Actually Moves the Sale

Not all parts of a sales call are equal. 80% of the sale happens in just 20% of the conversation. Most reps waste time on small talk, features, and company history - while elite sellers focus on the moments that drive real decisions. This cheat sheet shows you exactly where to spend your time to close more deals faster.

What’s Inside:
✅ The 75% Rule - how top sellers use discovery to create urgency before pitching
✅ The Vision Shift Technique - how to make buyers see a better future (and crave it)
✅ Handling Hesitations Before They Arise - prevent objections before they even happen

Master this, and your sales calls will feel effortless.

Add To Cart

Close More Deals by Focusing on What Actually Moves the Sale

Not all parts of a sales call are equal. 80% of the sale happens in just 20% of the conversation. Most reps waste time on small talk, features, and company history - while elite sellers focus on the moments that drive real decisions. This cheat sheet shows you exactly where to spend your time to close more deals faster.

What’s Inside:
✅ The 75% Rule - how top sellers use discovery to create urgency before pitching
✅ The Vision Shift Technique - how to make buyers see a better future (and crave it)
✅ Handling Hesitations Before They Arise - prevent objections before they even happen

Master this, and your sales calls will feel effortless.

Close More Deals by Focusing on What Actually Moves the Sale

Not all parts of a sales call are equal. 80% of the sale happens in just 20% of the conversation. Most reps waste time on small talk, features, and company history - while elite sellers focus on the moments that drive real decisions. This cheat sheet shows you exactly where to spend your time to close more deals faster.

What’s Inside:
✅ The 75% Rule - how top sellers use discovery to create urgency before pitching
✅ The Vision Shift Technique - how to make buyers see a better future (and crave it)
✅ Handling Hesitations Before They Arise - prevent objections before they even happen

Master this, and your sales calls will feel effortless.

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