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Chris Ford | Story-Led Revenue Strategy
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I Want More Clients (Biz Owners)
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Chris Ford | Story-Led Revenue Strategy
Start Here
I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
For Individuals
Grow Your Business
Land a Job in Tech
Win More Deals
Corporate Services
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
0
0
Book Chris
Folder: Start Here
Back
I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
Folder: For Individuals
Back
Grow Your Business
Land a Job in Tech
Win More Deals
Folder: Corporate Services
Back
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
Book Chris
Resources Sell the Problem - Not the Product
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Sell the Problem - Not the Product

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Why Your Pitch Isn’t Working (And How to Fix It)

Most sellers push their product. The best sellers position the problem. This guide breaks down how to shift from product-first to problem-first selling, so prospects feel deeply understood - and can’t help but buy. Learn how to articulate pain, install urgency, and frame your offer as the only logical choice.

What’s Inside:
✅ A step-by-step framework for making prospects feel their pain
✅ Why people buy when they recognize their own struggles
✅ How to position your offer as the only solution

Stop pushing. Start solving. Get the guide.

Add To Cart

Why Your Pitch Isn’t Working (And How to Fix It)

Most sellers push their product. The best sellers position the problem. This guide breaks down how to shift from product-first to problem-first selling, so prospects feel deeply understood - and can’t help but buy. Learn how to articulate pain, install urgency, and frame your offer as the only logical choice.

What’s Inside:
✅ A step-by-step framework for making prospects feel their pain
✅ Why people buy when they recognize their own struggles
✅ How to position your offer as the only solution

Stop pushing. Start solving. Get the guide.

Why Your Pitch Isn’t Working (And How to Fix It)

Most sellers push their product. The best sellers position the problem. This guide breaks down how to shift from product-first to problem-first selling, so prospects feel deeply understood - and can’t help but buy. Learn how to articulate pain, install urgency, and frame your offer as the only logical choice.

What’s Inside:
✅ A step-by-step framework for making prospects feel their pain
✅ Why people buy when they recognize their own struggles
✅ How to position your offer as the only solution

Stop pushing. Start solving. Get the guide.

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