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Chris Ford | Story-Led Revenue Strategy
Start Here
I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
For Individuals
Grow Your Business
Land a Job in Tech
Win More Deals
Corporate Services
Business Storytelling Workshop
Solutions Org Consulting
Training for Sales Teams
Chris' Story
Resources
0
0
Book Chris
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I Want More Clients (Biz Owners)
I Want to Break Into Tech (Job Seekers)
I Want to Win More Deals (Sellers & SE's)
I Want My Team to Tell Better Stories (GTM Leaders)
I Want to Train My Sales Team (GTM Leaders)
I Want to Scale My Solutions Org (B2B SaaS)
Folder: For Individuals
Back
Grow Your Business
Land a Job in Tech
Win More Deals
Folder: Corporate Services
Back
Business Storytelling Workshop
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Chris' Story
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Book Chris
Resources How to Craft Messages That Stick
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How to Craft Messages That Stick

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Most messages fail because they are too complex. The brain is wired to conserve energy, and when faced with complicated information, people tune out. If your message isn’t clear and easy to process, it won’t be remembered - or acted on.

In How to Craft Messages That Stick, you’ll learn how to craft messages that engage and persuade using simple, science-backed techniques.

What You'll Learn:

✅ Why thinking is expensive - and how to make your message easier to process
✅ The "Tuning Out" Effect - how complexity kills engagement
✅ The 4th Grade Rule - why clear, simple language wins every time
✅ The Donald Miller Formula - a proven 3-step framework for compelling messaging
✅ The 5-Step Process to Simplify Any Message - make sure your communication is clear and actionable

Who Should Read This Book?

✅ Sales professionals who want to eliminate confusion and close more deals
✅ Speakers & leaders who need to be memorable and engaging
✅ Entrepreneurs & business owners who want to improve their marketing
✅ Anyone who wants to communicate more effectively in work and life

If you've ever struggled to explain what you do - or watched people lose interest as you talk - this book will show you how to simplify your message and make people listen.

Clear communication wins. Get your copy today.

Add To Cart

Most messages fail because they are too complex. The brain is wired to conserve energy, and when faced with complicated information, people tune out. If your message isn’t clear and easy to process, it won’t be remembered - or acted on.

In How to Craft Messages That Stick, you’ll learn how to craft messages that engage and persuade using simple, science-backed techniques.

What You'll Learn:

✅ Why thinking is expensive - and how to make your message easier to process
✅ The "Tuning Out" Effect - how complexity kills engagement
✅ The 4th Grade Rule - why clear, simple language wins every time
✅ The Donald Miller Formula - a proven 3-step framework for compelling messaging
✅ The 5-Step Process to Simplify Any Message - make sure your communication is clear and actionable

Who Should Read This Book?

✅ Sales professionals who want to eliminate confusion and close more deals
✅ Speakers & leaders who need to be memorable and engaging
✅ Entrepreneurs & business owners who want to improve their marketing
✅ Anyone who wants to communicate more effectively in work and life

If you've ever struggled to explain what you do - or watched people lose interest as you talk - this book will show you how to simplify your message and make people listen.

Clear communication wins. Get your copy today.

Most messages fail because they are too complex. The brain is wired to conserve energy, and when faced with complicated information, people tune out. If your message isn’t clear and easy to process, it won’t be remembered - or acted on.

In How to Craft Messages That Stick, you’ll learn how to craft messages that engage and persuade using simple, science-backed techniques.

What You'll Learn:

✅ Why thinking is expensive - and how to make your message easier to process
✅ The "Tuning Out" Effect - how complexity kills engagement
✅ The 4th Grade Rule - why clear, simple language wins every time
✅ The Donald Miller Formula - a proven 3-step framework for compelling messaging
✅ The 5-Step Process to Simplify Any Message - make sure your communication is clear and actionable

Who Should Read This Book?

✅ Sales professionals who want to eliminate confusion and close more deals
✅ Speakers & leaders who need to be memorable and engaging
✅ Entrepreneurs & business owners who want to improve their marketing
✅ Anyone who wants to communicate more effectively in work and life

If you've ever struggled to explain what you do - or watched people lose interest as you talk - this book will show you how to simplify your message and make people listen.

Clear communication wins. Get your copy today.

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